RVO Health recently announced its strategic acquisition of Vincere Health, a healthcare technology start-up that reaches and supports priority populations throughout their health behavior-change journeys. 

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The Vincere Health team has built an impressive set of technologies and capabilities, including: 

• An activation and engagement engine for finding and engaging target populations
• An AI-powered digital messaging tool trained on smoking and vaping cessation
• A financial-incentive delivery engine to encourage participants to engage with behavior change programs long-term

“Vincere’s capabilities will help us reach and engage an audience that could most benefit from RVOH’s core weight health and tobacco cessation programming. We want to partner with and build on RVOH’s core competencies to unlock new growth and deliver excellent experiences to our members,” said Jake Keteyian, CEO and co-founder, Vincere Health. 

Through this integration, RVO Health and Vincere Health will continue to forge a path to engage consumers with their health, develop effective smoking and vaping cessation products and improve health outcomes.

About RVO Health 

RVO Health’s mission is to build a better way to health & wellbeing through empathy and empowerment. We help nearly 100MM people a month seek information, find a doctor, save money, and take action around their health & wellbeing through Healthline Media, Healthgrades, Optum Store, Optum Perks, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. RVO Health is backed by Red Ventures and UnitedHealth Group’s Optum. Together in RVO Health, select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.

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